Abstract , Kevin S, Ellis, Katie Fitz
For our multimedia project, we plan to construct a website focusing on the effects of negative campaign advertisements. Our website will be presented in a professional manner that includes an informative home page as well as hyperlinks to specific campaigns over the last fifty years. Our website will also be user-friendly and easy to navigate so that all kinds of people can be informed, rather than solely the technologically savvy. The home page will include a detailed analysis of the mud-slinging concept and reveal to the audience what sort of different mediums politicians have used over the last few decades. On the left side of the screen, there will be hyperlinks to specific ad campaigns. These campaigns include Kay Hagan vs. Elizabeth Dole (2008), Barack Obama vs. John McCain (2008), Barack Obama vs. Hillary Clinton (2008), George H.W. Bush vs. Michael Dukakis (1988), Richard Nixon vs. Hubert Humphrey (1968), and Lyndon B. Johnson vs. Barry Goldwater (1964). (This list may expand as time progresses) Each of these hyperlinks to campaigns will include a brief history of the campaign, the parties to which each candidate belongs, what type of campaign it is, and the winner. Also, there will be videos, posters, etc., posted on each campaign page. This navigation bar will also include hyperlinks to pages that include statistics of success as well as people’s opinions as to whether or not this campaign tactic is effective.
For each specific campaign, we plan on attaching detailed examples of the negative attacks on each other. For the Kay Hagan vs. Elizabeth Dole campaign, we will post the controversial Dole advertisement that implies that Kay Hagan is atheist. We will also reveal that Kay Hagan won the election and clarify the margin by which she prevailed. For the Barack Obama vs. John McCain campaign, we plan on posting several ads that include a John McCain advertisement that compares Obama to celebrities such as Britney Spears and Paris Hilton. We may also post a Saturday Night Live skit that parodies the John McCain attacks on Obama. We also plan on posting the “Willie Horton” ad for the George H.W. Bush vs. Michael Dukakis campaign, the “Convention” ad for the Richard Nixon vs. Hubert Humphrey campaign, and the “Daisy ad” for the Lyndon Johnson vs. Barry Goldwater campaign. To make this website more effective, we also plan on making the color scheme topic-appropriate and aesthetically pleasing.
5 comments:
Well, you talked a lot about what you are going to post. Will there be any arguing on this site? If you simply want to say a few words on a homepage, then provide hundreds of external links, this won't cut it. You may want to consider imbedding certain ads directly into your website, rather than providing links to whole campaigns. Put everything you want your audience to see right on your site where they will see it.
Just like when writing an essay, you need to introduce a point, argue it, provide examples, refute counter-arguments, conclude that point, and tie it into your overall argument. Do this for every point. Don't forget the basics. This assignment simply allows you to argue with more than just text.
-Candace
Wow, sounds like you have a pretty good plan of how your project will look. But make sure you have a clear argument/thesis because so far this seems like an informative site. Also, I'm curious to see how you guys will present counter-arguments. Good work so far!
This is an interesting topic, but like everyone's been saying I don't see much of an argument. And I'm sure that it wasn't always just one candidate using mud-slinging as a campaign strategy so will you be showing some of the negative ads that the other side in each campaign used?
This sounds interesting! it would be cool if you can add a blogging spot on your web site where people could argue in favor of a candidate or not. There is bound to be disagreements on what is deemed to be negative campaigning and what isn't
On the site I would clearly state an argument on the first page. Then you can back up your argument with all of the information and what you want to do that was stated in the abstract.
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